We cover brand media as a beat. We report on the business models, measurement questions, talent migration, editorial tensions, and discoverability problems that brand publishers run up against every day – with the same editorial standards we’d bring to any newsroom. We publish that work as reported features, analysis, and interviews with the editors, executives, and journalists building this industry.
We name every source and rigorously check facts. There is no pay-to-play. We use AI the way newsrooms have always used new tools: to do better reporting, not less of it. We don’t use it to write.
The stories draw on interviews with the editors building newsrooms inside brands, the journalists doing the work, and the executives deciding what it’s worth. Some sources came from a standing network of editors and operators; others, from cold outreach to people whose work we’d been reading and wanted to understand better. Nobody was given final say over how they were characterized.
Editorial independence in brand publishing exists on a spectrum. Some companies maintain a firewall between their newsroom and their commercial interests; others don’t. BMR is editorially independent of Astra Content, the brand journalism agency that publishes it. The editorial team decides what to cover, who to talk to, and what to say.
Most importantly, this publication is for the editors and writers building and running brand newsrooms. It’s also for the marketing leaders making the case to their CFOs that a newsroom is a worthy investment, and for the founders who suspect their company has a media business in it somewhere.
Tips, pitches, and opinions are always welcome at jennifer@brandmediareview.com.
