Feature
How owned media gives companies an edge at IPO
For HubSpot, Figma, and Robinhood, brand publishing was a significant asset when they went public — something others can learn from
Picked for you
Analysis
What’s a brand publication worth? It depends who you ask
The ROI from editorial work is real. But it rarely looks the same from one brand to another
Read Article
Dive right in
Q&A
What brand publishers can learn from one of Europe’s boldest newsroom AI experiments
Newsrooms bet on the technology to cut costs. Martin Schori, author of AI in the Newsroom, says they aimed at the wrong target
Feature
How owned media gives companies an edge at IPO
For HubSpot, Figma, and Robinhood, brand publishing was a significant asset when they went public — something others can learn from
Analysis
How to make the case for a brand publication to the C-suite
CEOs and CFOs sometimes discount the value of brand publishing. Two editors explain how to win them over
Analysis
Data journalism has a new home:
Data journalism has a new home:
tech startups
Proprietary data is now among the surest ways to get cited. Few brands know how to use it
Introduction
Publisher’s letter: Welcome to The Brand Media Review
Companies have been acting like media companies for at least 130 years.
Editor's Note
How we made The Brand Media Review
Brand Media Review (BMR) is built on the premise that brand journalism is journalism.
Feature
Inside the great migration from newsrooms to brands
Journalists are leaving traditional media to build editorial teams inside companies
Analysis
What’s a brand publication worth? It depends who you ask
The ROI from editorial work is real. But it rarely looks the same from one brand to another
Analysis
The new distribution playbook for brand publishers
You built a brand publication. Now, how do you get people to read it?
Analysis
What brand publishers can learn from the legacy newsrooms already using AI
From The New York Times to The Texas Tribune, newsrooms are solving editorial problems with AI – and the playbook is easier to copy than it looks
Analysis
Data journalism has a new home:
Data journalism has a new home:
tech startups
Proprietary data is now among the surest ways to get cited. Few brands know how to use it
Analysis
What brand publishers can learn from the legacy newsrooms already using AI
From The New York Times to The Texas Tribune, newsrooms are solving editorial problems with AI – and the playbook is easier to copy than it looks
Q&A
What brand publishers can learn from one of Europe’s boldest newsroom AI experiments
Newsrooms bet on the technology to cut costs. Martin Schori, author of AI in the Newsroom, says they aimed at the wrong target
Feature
How owned media gives companies an edge at IPO
For HubSpot, Figma, and Robinhood, brand publishing was a significant asset when they went public — something others can learn from
Analysis
How to make the case for a brand publication to the C-suite
CEOs and CFOs sometimes discount the value of brand publishing. Two editors explain how to win them over
Introduction
Publisher’s letter: Welcome to The Brand Media Review
Companies have been acting like media companies for at least 130 years.
Analysis
What’s a brand publication worth? It depends who you ask
The ROI from editorial work is real. But it rarely looks the same from one brand to another
Analysis
The new distribution playbook for brand publishers
You built a brand publication. Now, how do you get people to read it?
Editor's Note
How we made The Brand Media Review
Brand Media Review (BMR) is built on the premise that brand journalism is journalism.
Q&A
What brand publishers can learn from one of Europe’s boldest newsroom AI experiments
Newsrooms bet on the technology to cut costs. Martin Schori, author of AI in the Newsroom, says they aimed at the wrong target
Feature
Inside the great migration from newsrooms to brands
Journalists are leaving traditional media to build editorial teams inside companies
