Jennifer Guay

Jennifer Guay

Editor In Chief

Jennifer is a journalist, editor, and content strategist with over a decade of experience. She was previously a policy reporter, with bylines in The Times, The Guardian, and Foreign Policy, and has worked for the Financial Times and the UN News Service. She has produced brand journalism and content strategies for Google, Microsoft, Adobe, and Flo Health, among other tech companies.

11 Articles by Jennifer Guay
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GUIDE

A brand publisher’s guide to Reddit: 10 rules to live by

Most brands come to Reddit with a problem to fix: a years-old grievance ranks second when you search the company’s name. Complaints have found their way into AI Overviews. Recommendation threads keep pointing to competitors. The instinct is to jump into the comments and correct the record, or try to bury the evidence. That impulse […]

5 min Oct 08, 2026
A brand publisher’s guide to Reddit: 10 rules to live by
Q&A

Why a $7.1B AI startup wants employees to write for themselves

In June, engineer Sophie Alpert drew up an AI writing policy for her team at sales intelligence software startup Clay. It allowed engineers to use AI to brainstorm, draft, and proofread, but mandated that they do their own writing. The policy swiftly went company-wide, but not because leadership pushed it. Clay employees asked for AI […]

5 min Oct 08, 2026
Why a $7.1B AI startup wants employees to write for themselves
Q&A

What brand publishers can learn from one of Europe’s boldest newsroom AI experiments

Martin Schori spent 13 years at Aftonbladet, Scandinavia’s largest newsroom, rising from a news editor to director of innovation and AI and deputy editor-in-chief. For two years, he ran the paper’s AI hub, a team of journalists, developers, and a designer. His verdict on the media industry’s early approach to AI — laid out in […]

5 min Jul 22, 2026
What brand publishers can learn from one of Europe’s boldest newsroom AI experiments
FEATURE

How owned media gives companies an edge at IPO

When Robinhood went public in July 2021, its prospectus listed two assets most companies would never think to include: the Robinhood Snacks newsletter and podcast. The properties had a combined 32 million subscribers, the trading platform’s S-1 boasted. Robinhood was telling the SEC that one reason to buy its shares was owned media. Very few […]

5 min Jul 22, 2026
How owned media gives companies an edge at IPO
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The Brand Media Review is an independent editorial publication from Astra Content covering how companies use owned media to build authority, trust, and influence. We examine the strategy, economics, technology, talent, and measurement behind modern brand publishing.