Jennifer Guay

Editor In Chief

Jennifer is a journalist, editor, and content strategist with over a decade of experience. She was previously a policy reporter, with bylines in The Times, The Guardian, and Foreign Policy, and has worked for the Financial Times and the UN News Service. She has produced brand journalism and content strategies for Google, Microsoft, Adobe, and Flo Health, among other tech companies.

6 Articles by Jennifer Guay

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ANALYSIS

Data journalism has a new home:
tech startups

Eight years ago, Eytan Buchman, then chief marketing officer at the global freight marketplace Freightos, began emailing a weekly update on ocean freight container prices to reporters. There was no paywall, pitch, or ask — just data. The email circulated to a small audience, earning Freightos a reputation as a reliable source on freight pricing […]

5 min Jun 08, 2026

Data journalism has a new home: tech startups

EDITOR'S NOTE

How we made this issue

We cover brand media as a beat. We report on the business models, measurement questions, talent migration, editorial tensions, and discoverability problems that brand publishers run up against every day – with the same editorial standards we’d bring to any newsroom. We publish that work as reported features, analysis, and interviews with the editors, executives, […]

5 min Jun 05, 2026

FEATURE

Inside the great migration from newsrooms to brands

Bria Bell’s first job as a local TV news reporter in Iowa paid so little that she qualified for food stamps. She never claimed them, but some of her co-workers did. Bell covered her own hair and makeup, stretched every paycheck, and kept showing up camera-ready regardless. When she eventually started to consider leaving journalism, […]

5 min Jun 03, 2026

Inside the great migration from newsrooms to brands

ANALYSIS

What’s a brand publication worth? It depends who you ask

Sid Orlando, editor-in-chief of Meridian — the magazine published by fintech Mercury — keeps a fine-tuned dashboard of signals that tell her if the publication is doing its job. Traffic and engagement are on it. So is distribution of the print edition. But across her editorial career, including at Stripe’s Increment magazine, Orlando has also […]

5 min Jun 03, 2026