Jennifer Guay

Editor In Chief

Jennifer is a journalist, editor, and content strategist with over a decade of experience. She was previously a policy reporter, with bylines in The Times, The Guardian, and Foreign Policy, and has worked for the Financial Times and the UN News Service. She has produced brand journalism and content strategies for Google, Microsoft, Adobe, and Flo Health, among other tech companies.

9 Articles by Jennifer Guay

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Q&A

What brand publishers can learn from one of Europe’s boldest newsroom AI experiments

Martin Schori spent 13 years at Aftonbladet, Scandinavia’s largest newsroom, rising from a news editor to director of innovation and AI and deputy editor-in-chief. For two years, he ran the paper’s AI hub, a team of journalists, developers, and a designer. His verdict on the media industry’s early approach to AI — laid out in […]

5 min Jul 22, 2026

FEATURE

How owned media gives companies an edge at IPO

When Robinhood went public in July 2021, its prospectus listed two assets most companies would never think to include: the Robinhood Snacks newsletter and podcast. The properties had a combined 32 million subscribers, the trading platform’s S-1 boasted. Robinhood was telling the SEC that one reason to buy its shares was owned media. Very few […]

5 min Jul 22, 2026

How owned media gives companies an edge at IPO

ANALYSIS

How to make the case for a brand publication to the C-suite

When Angela Matusik joined HP to build out its brand publishing operation, leadership hadn’t put much thought into how they would measure its success. Which metrics was her work judged by? “Honestly, hardly any,” Matusik said. The C-suite checked in about once a month, mostly on impressions — a count of how many people saw […]

5 min Jul 09, 2026

ANALYSIS

Data journalism has a new home:
tech startups

Eight years ago, Eytan Buchman, then chief marketing officer at the global freight marketplace Freightos, began emailing a weekly update on ocean freight container prices to reporters. There was no paywall, pitch, or ask — just data. The email circulated to a small audience, earning Freightos a reputation as a reliable source on freight pricing […]

5 min Jun 08, 2026