Jennifer Guay

Editor In Chief

Jennifer is a journalist, editor, and content strategist with over a decade of experience. She was previously a policy reporter, with bylines in The Times, The Guardian, and Foreign Policy, and has worked for the Financial Times and the UN News Service. She has produced brand journalism and content strategies for Google, Microsoft, Adobe, and Flo Health, among other tech companies.

6 Articles by Jennifer Guay

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ANALYSIS

The new distribution playbook for brand publishers

When Molly Weissman joined Ivim Health as VP of Communications earlier this year, she was tasked with building the function from scratch. There was no distribution strategy, no in-house team, and no infrastructure for getting Ivim’s story in front of an audience. Weissman, who spent six years at CNN, knew she could produce work to […]

5 min Jun 03, 2026

ANALYSIS

What brand publishers can learn from the legacy newsrooms already using AI

Brand journalists have spent the past year trying to figure out where AI belongs in their editorial workflow. Many of the available answers they’ve found have not been particularly useful. The more instructive examples are coming from traditional newsrooms, where reporters work under the same constraints brand publishers face: small teams, tight budgets, and a […]

5 min Jun 03, 2026